Eyal Shoffet
Former Head of Commerce at HTA BC.
Architect of the 2024-2026 Commercial Transformation.
The Vision
Redefining Sports Retail
Between 2024 and 2026, I led Hapoel Tel Aviv Basketball Club through its most significant commercial transformation in decades.
We shifted the paradigm from passive sponsorship dependency to active brand manufacturing. My focus was absolute brand control and maximizing profitability through vertical integration.
Commercial & Brand Portfolio
Strategy & Execution
Retail Strategy & Performance Growth
Maximizing revenue through agile sales channels and optimized financial modeling.
"Red Week" Flagship Sales Events
Driving engagement and revenue through high-impact seasonal campaigns.
Physical Retail & Concept Stores
Bridging the gap between the club and the fans through premium physical touchpoints.
End-to-End Brand Manufacturing
Creating an in-house apparel brand to control quality, storytelling, and margins.
Selected Works
Product Archive
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I'm ready to bring this level of commercial strategy to your organization.